We have been Income Discovery’s design partner since 2010. The first branding for Income discovery was designed by Clasticon. Stationeries, marketing collaterals, demo and video presentations were designed and developed by Clasticon. The fact that the client has stayed with us for more than 11 years in a market as crowded and competitive as the US is a testimony to the extent of their satisfaction with our work.
Solution: The solution for their requirements is multi-various involving stationery, marketing collaterals, UI and UX for their platform, design and development of the website, demo, emailers, banners, standees encompassing the entire gamut of marketing requirements.
From the CEO’s Desk
I have used Clasticon services for our branding, marketing website and application demo videos and have been very pleased with their work. The creative team is absolutely fabulous – you take a half baked concept to them and they come up with very impressive implementation. Another pleasant surprise has been the quality of the work that gets produced. The work delivered to the client seems to go through a very close review as I rarely find issues in the quality of work delivered to us.
Rialto is a jewel in the P&G crown. P&G has feted the supply partner Rialto multiple times for its innovation, enthusiasm and adherence to guidelines. Rialto is more than 20 years old, but without a website. However, as a shining star in the P&G firmament, it needed to communicate its successes to its own prospective suppliers and employees. Last but not the least, it required a website to match and communicate its performance in the P&G universe. The website created by Clasticon for Rialto was well received both by the company and its principal.
Solution: The site though B2B and has to communicate with not only the decision makers in P&G but also to prospective suppliers and future employees. The content had to sparkle thanks to the management’s flair for copy. After many iterations, the objective was achieved and what you see is a work of quality design and content.
Diamond Shipping Services is one of the big shipping companies in Dubai, who had a very bad website and non-existent SEO. Many agencies were in contention but they chose us on the basis of our design and content ability displayed in the prototype home page shared with them. They were very satisfied with the website we created for them and chose us for search engine optimization work as well.
Solution: The site is B2B but has to communicate with any company needing shipping and logistics services anywhere in the Africa, Middle East and the Indian sub-continent region. As a result the website is content rich and gives detailed information about the company’s capabilities.
TMT Media wanted a responsive and interactive website which had video on demand catering to an audience of doctors to simplify medical education using the latest technology. Clasticon was able to satisfy the requirement with the website designed and developed exclusively for the purpose.
Solution: With the Meditube website, doctors can explore over 10,000 videos, listen to over 4,000 speakers. You can explore a variety of CME videos by choosing your specialty from over 300 CME partners. The website offers the widest variety of videos from which the doctors can pick what they like and play it anywhere, anytime. The whole engagement is on a need based customisation leading to a proactive engagement. In short, it is the youtube of the medical profession.
Some of the features (given below) added to the site were thought out to address challenges faced by the client.
Lifeword Media Ministries wanted a responsive and interactive website which had video on demand catering to an audience interested in the religious and the spiritual. Clasticon was able to satisfy the requirement of the company in full with the website designed.
The site has been catering to a religious and spiritual audience with the pleasant and insightful videos on the website. However, the user experience which the site provided came as an end result of some hard work that went behind it.
Lifeword wanted at least 40 Language sites with their own language menus.
This was made possible, with changes made to the backend.
Since there were 40 languages, it was decided that the media content would be handled by the respective language contributors. New roles were created to smoothen the process. The roles of media manager and media approver were introduced.
The media manager uploads the media in their languages. But, will not be permitted to do anything other than upload.
The media approver runs through the content uploaded and suitably approve or reject the content.
Once approved, the media publishing would be done by “Super Administrator” or respective “Administrator” of that particular language.
Also, all media content and site blog pages are being fed into multiple feeds suitable for AIR Programs, Apple TV, APP platforms multiple other peer level organizations for mass reach.
Matrix Metals is a subsidiary of the Chennai based Sanmar Group which has diversified interests in chemicals, engineering and shipping. Matrix Metals has been sourcing castings from Sanmar group for last several years and has three plants – two in the US and one in Mexico.
Matrix Metals approached Clasticon Solutions to revamp its web presence. To start with, a responsive B2B website was designed and developed by Clasticon. It was well received by the client and its customers. The client was really pleased with the fact that the new website got them orders from hitherto untapped markets. They wanted to target different geographies and the work is in progress in running targeted campaigns in the US, India and Mexico markets.
Solution: In a company that has made its sales primarily through cold calling and referrals from existing clients, this was definitely a paradigm shift in their approcah to marketing.
SEO efforts of Clasticon had increased website visits and reduced dependence on the parent company Sanmar Group for employment related visits and increased business related visits to the site. In fact, the number of visits from the US market to the website is higher than from the Indian market now.
Shankar IAS Academy approached Clasticon for creating a campaign and landing pages for some of its test courses. However, the relationship blossomed into that of a full-fledged client agency relationship with both ATL and BTL requirements being handled by Clasticon. In the course of 4 years Clasticon has created/revamped 5 websites, created and ran full-fledged digital campaigns over multiple months, print ads in all major newspapers, calendars, book jackets, presentations, collaterals for exhibitions, book launches and almost everything in between. The works.
Solution: There were a wide variety of work that absolutely delighted the client and made them grow from 3 to 11 branches across the country.
To start with, the client just had 2 websites including SIA and IASP (which was not fully being utilised). Clasticon helped re-vamp the SIA website twice with the first time being a staggered effort to make it more professional. The second time was a full scale revamp with a new look and feel for the website.
IAS Parliament website which had already been developed threw an additional challenge in the form of having to adapt and improve upon the existing platform. Clasticon did this so well, that IASP went on to become THE reference website for IAS aspirants drawing in more than 2 lac visitors every month.
TNPSCThervupettagam, which was a magazine run by SIA with a circulation of 3000, was converted into an online property, designed and developed from scratch by Clasticon. It attracts more than 1lac visitors.
Clasticon has been successfully running the Google Adwords and Facebook campaign for SIA for a period of 4 years. In an ultra competitive industry, with so much money chasing important key words, Clasticon has faced and successfully overcome the problem of ranking for the keywords both organically and through PPC campaign.
About the Project: The PSTS management was a traditional company with an illustrious past. They wanted to launch the website at a big event, commemorating their 75 years in the Logistics business. Clasticon worked to the deadline and the website was conceptualised and designed in record time for the launch at the 75th year ceremony.
Solution: The site is B2B and has to communicate with decision makers and logistics managers in major PSUs and MNCs. The information had to be concise and at the same time detailed enough to highlight the company’s unique advantages.
Our Search Engine Optimisation efforts bore fruit in the form of some huge orders for the company.
From the CEO’s Desk:
Very few companies in the service industry walk the talk – I am happy to note Clasticon is one!
Be it corporate branding or interactive design, their effort to tune in to our business domain is sincere, their ideas stand out, deliveries are reliable and to top it all , their service is truly responsive!
Bharathy Ganesh Ram
Clasticon was their agency from the start. The branding and all their marketing collaterals was designed by Clasticon. MAPE Group website was upgraded 3 times to match the design standards and user experience and to stand apart from the other investment bank websites.
Solution: The site is B2B and has to communicate the strength of MAPE Group and the transactions they had carried out in the last 20 years. It also had to focus on their team who has strong track record on specific industries.