{"id":6,"date":"2021-11-24T08:49:00","date_gmt":"2021-11-24T08:49:00","guid":{"rendered":"https:\/\/www.clasticon.com\/blog\/?p=6"},"modified":"2021-11-26T08:27:23","modified_gmt":"2021-11-26T08:27:23","slug":"in-house-marketing-vs-outsourced-agency-marketing","status":"publish","type":"post","link":"https:\/\/www.clasticon.com\/blog\/in-house-marketing-vs-outsourced-agency-marketing\/","title":{"rendered":"In-house marketing vs Outsourced agency marketing"},"content":{"rendered":"\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-6bdb214e banner-sec\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-cover has-background-dim-0 has-background-dim banner-img\" style=\"min-height:937px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-20\" alt=\"\" src=\"https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/in-house.jpg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div class='page-heading '><div class='container'><div class='row'><span class='cat'>Marketing <\/span><h1> In-house marketing vs Outsourced agency marketing <\/h1><span class='date'>November 24, 2021<\/span><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-84c87d12 details-sec\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-undefined uagb-columns__stack-mobile uagb-columns__valign-undefined uagb-columns__gap-10 alignundefined uagb-block-97673f59 main-col\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-bdeb400e\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<p>In today&#8217;s competitive world, every business needs digital marketing to help the business grow, generate leads and increase revenue. Whether, you need SEO, email marketing or social media marketing, digital marketing can really help your business.A dilemma about digital marketing that companies face is whether to keep it in-house or partner with an external agency. It is a critical decision requiring a thorough analysis.<br>Let\u2019s look at the pros and cons of such a decision.<\/p>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e677abb2 cont\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading\">In-house<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-1c4503a6 sub-cont\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-undefined uagb-columns__stack-mobile uagb-columns__valign-undefined uagb-columns__gap-10 alignundefined uagb-block-c61ae8de inner-col\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-773b00ba col-eq\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-6df2e071 list\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Pros<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Alignment to company values<\/li><li>Easy accessibility<\/li><li>Focus on a single company<\/li><li>Complete control<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-42e6ce9c cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Alignment to company values<\/h6>\n\n\n\n<p>A full-time employee is closely invested in a company\u2019s success and growth than any external agency team can ever be. So, alignment with company&#8217;s values will be easier to accomplish. Moreover, the team knows the brand intimately and can make informed marketing decisions. This will be possible from day 1, as compared to an external agency which will take time.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-ba1dc3c8 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Easy accessibility<\/h6>\n\n\n\n<p>It&#8217;s easy to access an in-house team for brainstorming sessions, content approval, or meetings as compared to an external agency, where you need to call, email or make appointments to meet each other.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-02c389b7 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Focus on a single company<\/h6>\n\n\n\n<p>External agency with multiple clients will not be able to focus the same way on your business as an in-house team can. If you want a team to focus 100% of the time on your business, in-house team will be a better bet.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-1f01c06a cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Complete control<\/h6>\n\n\n\n<p>Businesses that prefer to have complete control over their marketing should go for an in-house team.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-88dc7c95 col-eq\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-5582c9e2 list\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Cons<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Need for wide ranging talent<\/li><li>Employee costs and software expenses<\/li><li>Office politics<\/li><li>Scalability<\/li><li>Employee turnover<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-379465d5 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Need for wide ranging talent<\/h6>\n\n\n\n<p>Your team needs to have a deep expertise in different aspects of digital marketing (SEO,PPC, web development etc). Building an on-house team with all this skill sets is very difficult. Agencies, naturally have professionals specialising in all aspects of digital marketing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-8c41f906 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Employee costs and software expenses<\/h6>\n\n\n\n<p>For small-to-midsized companies, an in-house marketing team is a massive commitment. The cost of maintaining these teams is one of the most significant drawbacks of internal marketing.<\/p>\n\n\n\n<p>Besides the cost of hiring and maintaining an in-house marketing team, you also have marketing software expenses ranging from SEO tools, to freelance services, like graphic design or web development.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-8827954c cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Office politics<\/h6>\n\n\n\n<p>Quality of work can suffer when office politics gets in the way. But this is a non-factor when your marketing is managed by an outside agency.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-00d7fa47 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Scalability<\/h6>\n\n\n\n<p>Scalability is a real issue with internal teams as it takes time and effort to train new members to join the team etc. External agencies on the other hand, have a large number of employees with various skill sets, which helps them to scale quickly.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-48ef7822 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Employee turnover<\/h6>\n\n\n\n<p>Exit of a key team member can completely derail your marketing efforts if you have an in-house team. On the other hand, external agencies have a deep pool of relevant talent and can replace the team member without affecting the digital marketing campaign.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-b664f0b9 cont\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading\">External Agency<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-cbad6290 sub-cont\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-undefined uagb-columns__stack-mobile uagb-columns__valign-undefined uagb-columns__gap-10 alignundefined uagb-block-de5374e2 inner-col\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-13c1aadf col-eq\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-0c0aa0a1 list\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Pros<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Wide ranging expertise<\/li><li>Software and tools<\/li><li>Diverse channel specialties<\/li><li>Scalability<\/li><li>Overall Cost<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-f2b43aec cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Wide ranging expertise<\/h6>\n\n\n\n<p>An experienced agency can make all the difference to a business when used correctly. Having a wide range of expertise allows the agency to take on any kind of requirement that may arise.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-0f7046ac cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Software and tools<\/h6>\n\n\n\n<p>Digital marketing agencies come with an arsenal of software and tools to help them achieve client objectives. Moreover, since they use the tools across a section of clients, the price amortised over the number of clients, than if the same service is purchased by the in-house team directly.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-de08e670 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Diverse channel specialties<\/h6>\n\n\n\n<p>The width and depth of the degree of specialisation of an external agency allows the business to take advantage of multiple channels from PPC to SEO. Compared to this, an in-house team will have to get by with a limited set of specialties.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-b4b06418 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Scalability<\/h6>\n\n\n\n<p>This is a major advantage of external agencies as mentioned earlier.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d9e3f0f6 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Overall Cost<\/h6>\n\n\n\n<p>The overall cost of hiring and running an in-house digital marketing team is much higher than if you choose an external agency.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-1280ca43 col-eq\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-9495ff14 list\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Cons<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Location and accessibility<\/li><li>Multiple clients<\/li><li>Lack of Control<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-43ca9b40 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Location and accessibility<\/h6>\n\n\n\n<p>Accessing an external agency on a regular basis is much more difficult than doing the same with an in-house team.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-78416041 cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Multiple clients<\/h6>\n\n\n\n<p>The focus of an external agency is not completely on your business as they handle multiple clients.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-2adad06e cont-col\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h6 class=\"wp-block-heading\">Lack of control<\/h6>\n\n\n\n<p>Companies that prefer to have complete control over their marketing campaign will experience issues when working with a digital marketing agency.<\/p>\n\n\n\n<p>A business can decide on going for an in-house team or an external agency based on their particular requirements and abilities. They could even prefer a hybrid system if it so suits them.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-27409dfa social-share\"><div class=\"uagb-social-share__wrap\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-6e4344e6\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ec7ef2ee\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm-48.9 158.8c.2 2.8.2 5.7.2 8.5 0 86.7-66 186.6-186.6 186.6-37.2 0-71.7-10.8-100.7-29.4 5.3.6 10.4.8 15.8.8 30.7 0 58.9-10.4 81.4-28-28.8-.6-53-19.5-61.3-45.5 10.1 1.5 19.2 1.5 29.6-1.2-30-6.1-52.5-32.5-52.5-64.4v-.8c8.7 4.9 18.9 7.9 29.6 8.3a65.447 65.447 0 0 1-29.2-54.6c0-12.2 3.2-23.4 8.9-33.1 32.3 39.8 80.8 65.8 135.2 68.6-9.3-44.5 24-80.6 64-80.6 18.9 0 35.9 7.9 47.9 20.7 14.8-2.8 29-8.3 41.6-15.8-4.9 15.2-15.2 28-28.8 36.1 13.2-1.4 26-5.1 37.8-10.2-8.9 13.1-20.1 24.7-32.9 34z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-68ac949c\"><a class=\"uagb-ss__link\" data-href=\"mailto:?body=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-204baa80\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-6bc5802d\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\"><div class='aside'><ul class='category-sidebar'><li class=''><span>Marketing<\/span><h4> <a href='https:\/\/www.clasticon.com\/blog\/?p=187'>How does a digital marketing strategy impact your business?<\/a><\/h4><\/li><li class=''><span>Design<\/span><h4> <a href='https:\/\/www.clasticon.com\/blog\/?p=175'>How important is a content strategy when doing SEO?<\/a><\/h4><\/li><li class=''><span>Marketing<\/span><h4> <a href='https:\/\/www.clasticon.com\/blog\/?p=146'>How to use buyer personas to increase your conversion rates<\/a><\/h4><\/li><li class='active'><span>Marketing<\/span><h4> <a href='https:\/\/www.clasticon.com\/blog\/?p=6'>In-house marketing vs Outsourced agency marketing<\/a><\/h4><\/li><li class=''><span>Design<\/span><h4> <a href='https:\/\/www.clasticon.com\/blog\/?p=8'>Top Web development trends<\/a><\/h4><\/li><li class=''><span>Design<\/span><h4> <a href='https:\/\/www.clasticon.com\/blog\/?p=10'>Native Mobile app vs Progressive web app- which one is right for you?<\/a><\/h4><\/li><li class=''><span>SEO<\/span><h4> <a href='https:\/\/www.clasticon.com\/blog\/?p=12'>Tips for SEO friendly website<\/a><\/h4><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"uagb_featured_image_src":{"full":["https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/img-01.jpg",463,276,false],"thumbnail":["https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/img-01.jpg",150,89,false],"medium":["https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/img-01.jpg",300,179,false],"medium_large":["https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/img-01.jpg",463,276,false],"large":["https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/img-01.jpg",463,276,false],"1536x1536":["https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/img-01.jpg",463,276,false],"2048x2048":["https:\/\/www.clasticon.com\/blog\/wp-content\/uploads\/2021\/11\/img-01.jpg",463,276,false]},"uagb_author_info":{"display_name":"clast icon","author_link":"https:\/\/www.clasticon.com\/blog\/author\/clast-icon\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":30,"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions\/131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clasticon.com\/blog\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}