Twenty-eight years ago Sir Tim Berners Lee created the first website and introduced the World Wide Web to us. Since then the number of websites grew drastically. Today there are over 1.8 billion websites in the web world; out of this less than 200 million are active. Every new business wants to create a strong online presence today and every day thousands of new websites are added to boost this competition.

Web development is already experiencing various new trends. In this competitive era, if you want to make your business stand out among the crowd of active websites, then you need to keep a track of the new web development trends.

After a lot of brainstorming, we have gathered, top 7 trends in web development:

  • Artificial Intelligence Chat bots
  • Chat bots are transforming e-commerce. The main reason for their popularity is quite organic and the result of a protracted demand from the customers’ side for an immediate response from brands on marketing or sales questions. Customers are impatient! People want round-the-clock assistance and expect to find the information they’re looking for in an instant.
  • Multiple studies by leading companies have proved that 90% of customers rate an immediate response as essential when they have a customer service question and 89% are more likely to make another purchase once their initial query has been answered satisfactorily.
  • Using a chatbot has many benefits including, 24/7 availability, better tracking of customer metrics, in providing multilingual support, reduced customer support costs etc.
  • Accelerated Mobile Pages (AMP)
  • Around 3.5 billion users in the world use smartphones and it is very important for your business to own the mobile version of your website. But the speed matters. Even a few seconds delay in loading the page will end up losing your potential customers. So do you think a simple webpage optimized for mobile is enough?
  • The answer is exactly “No”. What you need is an AMP webpage that works at a stunning speed than any simple mobile-optimized web page. You can simply increase your search engine ranking by incorporating AMP to your website.
  • Progressive Web Apps (PWA)
  • The constant need for business to target their customers on mobile devices is increasing day by day. This leaves you with three choices to please your mobile-based customers: Websites, native mobile apps, and progressive web apps.
  • Among the three, PWA combines the best elements of websites and native mobile apps, cutting down the disadvantages of the other two. In simple words, it’s a website built using web technology but at the same time gives you the experience of using a native mobile app.
  • You can simply add a PWA to your home screen, eliminating the process of downloading it from an app store. Using a PWA, also allows you to save your smart phone’s valuable memory. Considering the factors that it is easier to develop, update and require only one version which can seamlessly work on all devices (Apple and Android), PWA’s are clearly economical.
  • Single Page Websites
  • A single-page website or an application is not new. It is familiar to most of us yet it shows all the possibilities to continue in the trend even today. It only consists of one HTML page and it removes intricate navigation by avoiding extra pages like about us, services, etc.
  • With simple design and speed at which they load, single page websites provide a great user experience. It works seamlessly on both mobile and desktop devices.
  • Block chain Technology
  • Recent trend reveals that most of the major companies have now integrated Blockchain technology to their website. With this technology, the merchant website can predict the future demands of customers based on their buying history which will be stored on the Blockchain blocks.
  • Adding to the advantages it also offers security to the data and saves the transactions. Besides, this technology also helps to increase interactivity on web pages.
  • Voice Search Integration
  • With the world already moved to hands-free digital technology, you can never say no to voice integration on your website. Your visitors can search for your website or fill a form on your website, using their voice. It shows the results faster and provides a greater user experience. Voice search is one of the important factors for ranking in the SEO world, it is not a good idea to keep your website away from this technology.
  • Motion User Interface
  • The average attention span of people is 8 seconds. In this case, you can grab the attention of your visitors with captivating interactive graphics on the web page. With this latest trend, you can tell stories through animation and present an aesthetically pleasing user experience. Besides the growing preference among web users for motion UI shows that it will remain as one of the top trends in web development today and in the coming years.
Conclusion

There is no doubt that these web development trends clearly got the potential to take your business to the next level but only if you choose accordingly. You should choose the one which best suits your need and your website will shine bright among the web world.

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