Your website is the online image of your company. All types of communication, whether it’s a piece of content or advertisement put online will take the consumer back to your website. As per the eCommerce Foundation, 88% of the customers, research on the product before they purchase it and most of them prefer websites to get a clear idea about your brand, products, and services you offer.

Web development is already experiencing various With numerous web builder websites available throughout the internet, now it is easy to create a website. You will get a website with a great design and cheap rate but that is not enough!

The website is the backbone of your online presence, we should make sure that that it is SEO compatible.

  • It should rank top in search engine
  • It should be easily accessible to your potential customers.

Here are some important things which you can do to make your website SEO friendly:

  • Use the right keyword 
  • Keywords are the common terms which your customers use to search for your product or service. Using the right keyword helps you to increase the traffic in your site and hence keyword research is essential. Hiring SEO expert writers will help you to get quality content with the right usage of keywords for the search engine algorithm to go through. Hence increase traffic on your site. You should also avoid any type of keyword stuffing as it can damage your site ranking.
  • User-Friendly URL’s

The URL easy for the crawlers to read taking in three things into consideration:

  • The length of the URL
  • Use of keyword
  • Avoid using symbols or numbers
  • Do not copy content
  • You should also make sure that you do not copy content from any existing websites which will, in turn, affect the ranking of your website. Avoid duplicate or even near-duplicate content to keep your SEO top notch.

  • Compatibility 
  • An important factor that you need to make sure is that your website is compatible with most of the operating systems as well as all types of devices. This will ensure a good user experience

  • Create an XML site map
  • You can provide better accessibility to the crawlers by creating an XML site map. It helps the search engine to understand your website’s structure.  

  • Smooth Navigation
  • Use a simple and common template for all the web pages. Interlinking also helps the readers navigate easily within the website.

  • Optimize the images too!
  • Most of you often optimize the text on the website and often avoid doing the same for the images. Optimizing the images also helps you to increase the ranking of your site.

  • Include Social media on your website
  • While designing your website, make sure to include social media icons. This will not only help you to rank your website among the search engines but will also help your customers to keep in touch with you easily.

One of the best ways to get all this SEO friendly techniques under one roof is to design your website under a good web developer company.

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