Shankar IAS Academy

About the Project

Shankar IAS Academy approached Clasticon for creating a campaign and landing pages for some of its test courses. However, the relationship blossomed into that of a full-fledged client agency relationship with both ATL and BTL requirements being handled by Clasticon. In the course of 4 years Clasticon has created/revamped 5 websites, created and ran full-fledged digital campaigns over multiple months, print ads in all major newspapers, calendars, book jackets, presentations,  collaterals for exhibitions, book launches and almost everything in between.  The works.


  1. Website design and development
  2. SEO
  3. Google Adwords campaigns
  4. Social media campaign management
  5. Print advertising
  6. Design of backdrops and collaterals for various functions
  7. Standees
  8. Book covers
  9. Brochures, pamphlets
  10. Office stationery
  11. Videos
  12. Email marketing
  13. Google Business Management

Date: 2016

Solution: There were a wide variety of work that absolutely delighted the client and made them grow from 3 to 11 branches across the country.

To start with, the client just had 2 websites including SIA and IASP (which was not fully being utilised). Clasticon helped re-vamp the SIA website twice with the first time being a staggered effort to make it more professional. The second time was a full scale revamp with a new look and feel for the website.

IAS Parliament website which had already been developed threw an additional challenge in the form of having to adapt and improve upon the existing platform. Clasticon did this so well, that IASP went on to become THE reference website for IAS aspirants drawing in more than 2 lac visitors every month.

TNPSCThervupettagam, which was a magazine run by SIA with a circulation of 3000, was converted into an online property, designed and developed from scratch by Clasticon. It attracts more than 1lac visitors.

Clasticon has been successfully running the Google Adwords and Facebook campaign for SIA for a period of 4 years.  In an ultra competitive industry, with so much money chasing  important key words, Clasticon has faced and successfully overcome the problem of ranking for the keywords  both organically and through PPC campaign.

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